BCYC CAMPAIGN
Benedictine College Youth's Conferences (BCYC) are youth camps/conferences that are put on throughout the summer. These conferences strive to make a difference in young children's lives and transform them in Christ. There are two different types of conferences offered: BCYC Immersion & BCYC Encounter.
As the primary designer for Benedictine College's Ministry department, I created BCYC's theme logo for the year: Merciful Love. This theme is reflected in the promotional material for the conferences: posters, postcards, social media, email headers, etc. The main goal of each promotional piece is to highlight the events and emotions that are experienced throughout the week, enticing young people to want to attend.
Since registration launched for summer 2019, BCYC Encounter has already doubled in attendants, and BCYC Immersion opened a third camp [week] and is on track to have record-breaking numbers.
