WHERE GREATNESS BEGINS CAMPAIGN
In 2017, Benedictine College Marketing & Communications launched the college's new campaign: Where Greatness Begins. Taken directly from Benedictine College's vision statement, our department wanted to focus attention on the college's commitment to intellectual, personal, and spiritual greatness.
The overall message for the whole campaign is "Where Greatness Begins." Within this message, there are also several sub-themes that exist for the different departments of the college.
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Academics: A Vision for Greatness
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Advancement: Giving for Greatness
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Athletics: Unleash Greatness
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Alumni: A Legacy of Greatness
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Ministry: Greatness in Christ
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Student Life: Soaring on to Greatness
As part of the campaign, every piece utilizes the same look and feel through the use of specific fonts, design features, and taglines. A focal image is called out, the tagline incorporated, and a filter placed in the background in order to draw immediate attention to the message. This unified messaging, from athletic posters, ads in publications, social media, and other material enhances awareness for Benedictine College through instant recognition of the brand.
